Indian cinema pressbooks
Held at: University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts [Contact Us]3420 Walnut Street, Philadelphia, PA 19104-6206
This is a finding aid. It is a description of archival material held at the University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts. Unless otherwise noted, the materials described below are physically available in their reading room, and not digitally available through the web.
Overview and metadata sections
Pressbooks are promotional material created by film producers to market films. When most film companies did their own promotion, pressbooks were given to theatre owners by distributing agencies. Indian pressbooks are completely different than those produced in Hollywood. The books usually contain a small synopsis of the plot, often in two or three languages, commonly English, Hindi, Urdu and sometimes a regional language like Gujarati, depending on the perceived audience for the movie. Since almost every movie was a musical, the lyrics to film-songs are a key feature of these booklets.
This collection consists of multi-lingual cinema pressbooks that accompanied the release of films produced in India from 1929 to 2003. They are arranged in alphabetical order.
- University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts
- Finding Aid Author
- Mehr Mehta
- Finding Aid Date
- 2018 October 31
- Access Restrictions
This collection is open for research use.
- Use Restrictions
Copyright restrictions may exist. For most library holdings, the Trustees of the University of Pennsylvania do not hold copyright. It is the responsibility of the requester to seek permission from the holder of the copyright to reproduce material from the Kislak Center for Special Collections, Rare Books and Manuscripts.