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Philadelphia Orchestra Association records (publicity, outreach and promotional material)

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Held at: University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts [Contact Us]3420 Walnut Street, Philadelphia, PA 19104-6206

This is a finding aid. It is a description of archival material held at the University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts. Unless otherwise noted, the materials described below are physically available in their reading room, and not digitally available through the web.

Overview and metadata sections

The Philadelphia Orchestra was founded in 1900, and has developed and maintained its status as a prominent symphonic ensemble throughout its existence. Its history informs and intersects with the broader history of music in the twentieth century, as well as numerous historical movements, events and developments on a regional, national and global scale. The Orchestra's roots date to 1893, when Gustav Hinrichs, Henry Gordon Thunder and William Gilchrist founded the amateur Philadelphia Symphony Society, which performed a series of concerts conducted by Fritz Scheel. In 1899 Scheel assembled a more professional group, which formed the basis of The Philadelphia Orchestra. Fundraising efforts allowed it to achieve permanent status in 1900. Backed financially by wealthy Philadelphians and the supportive efforts of its Women's Committee, The Philadelphia Orchestra grew and established itself under Scheel's leadership, performing regularly at the Academy of Music, traveling to give concerts in nearby cities, and drawing prominent guest conductors such as Richard Strauss (1904) and soloists such as Arthur Rubenstein (1906). When Scheel died in 1907, he was followed briefly by Karl (sometimes "Carl") Pohlig, who was forced out in 1912 after a romantic affair caused a public scandal. At this point the Board of Directors recruited Leopold Stokowski, whose nearly three decades as music director saw its rise in status, its active production of early orchestral sound recordings – culminating in the soundtrack to Disney Studios' Fantasia (1940) – its undertaking of North American tours, and its creation of special concert series for children. Stokowski and the Orchestra also strove to premier orchestral works in the United States, including those by Gustav Mahler, Sergei Rachmaninoff, Jean Sibelius and Igor Stravinsky. Stokowski's musical direction of the Orchestra developed what came to be known as the "Philadelphia Sound," which was further shaped by his successor.

In 1931, Eugene Ormandy stepped in as a last-minute replacement for acclaimed New York Philharmonic music director Arturo Toscanini, who had been engaged as a guest conductor for The Philadelphia Orchestra while Stokowski was on vacation and had fallen ill. Although he had guest-conducted The Philadelphia Orchestra at Robin Hood Dell the prior two summers, Ormandy was virtually unknown to regular concert audiences, having only served as a guest conductor of symphonic orchestras following an earlier career playing violin in a movie theater pit orchestra and conducting radio broadcast performances for the Columbia Broadcasting System (CBS). The success of this engagement launched his career as a conductor of the Minneapolis Symphony Orchestra, and subsequently led to his return to Philadelphia to share the role of conductor with Stokowski beginning in 1936, and then assume musical leadership of the Orchestra from 1941 until 1980.

During Ormandy's long tenure, The Philadelphia Orchestra became the most-recorded symphonic orchestra in the United States, producing over 1,200 recordings. It also undertook major international tours – including its historic 1973 People's Republic of China Tour – and continued its summer residency at Robin Hood Dell and Robin Hood Dell West (later the Mann Music Center) in Philadelphia, and established an additional summer residency at the Saratoga Performing Arts Center in Saratoga Springs, New York. Ormandy also strengthened the Orchestra's relationship with Sergei Rachmaninoff, initially established by Stokowski, by performing and recording works composed by and, in some instances, performed or conducted by the renowned composer and pianist.

In 1957 The Philadelphia Orchestra Association purchased the Academy of Music, which up to that point was privately owned and operated; the Orchestra had leased performance and practice space each concert season. On finalizing its purchase, the Orchestra restored and renovated the Academy – built in 1857 – and established a separate administration to manage it. The 1960s were rocked by labor disputes and strikes, punctuated by the landmark contract generated in 1963 which guaranteed Orchestra musicians fifty-two weeks of employment each year and paid vacations. In January 1973 the Orchestra played at President Richard Nixon's second inauguration, a performance which a number of musicians vehemently opposed due to Nixon's role in the Vietnam War. In 1980, after serving as a regular guest conductor for the Orchestra for eight years, Riccardo Muti was named music director, and Ormandy assumed the position of conductor laureate, which he maintained until his death in 1985.

Muti served as the Orchestra's music director until 1992, and was succeeded by Wolfgang Sawallisch, who in turn became conductor laureate when Christoph Eschenbach assumed the role in 2003. During the 1980s, 1990s and the 2000s, the Orchestra continued its tradition of extensive touring with its 50th Anniversary transcontinental tour in 1986 and anniversary tours of China in 1993 and 2008; it also became the first American orchestra to visit Vietnam in 1999. Through the turn of the century, it continued its focus on recording, producing albums including a 1988 recording of all nine Beethoven symphonies – the first by an American orchestra – on compact disc (CD), as well as outreach, establishing a series of neighborhood concerts in 2000 to connect with communities outside of traditional performance venues. In 2001 the Orchestra moved into its new primary performance venue at The Kimmel Center for the Performing Arts in downtown Philadelphia.

Charles Dutoit began a brief term as chief conductor in 2008, followed by Yannick Nézet-Séguin's appointment as music director designate in 2010 and music director in 2012. He assumed leadership responsibilities amidst the Orchestra's declaration of chapter 11 bankruptcy in the spring of 2011, from which it emerged the following summer after reorganizing. As of July 2024, Nézet-Séguin remains the music and artistic director of The Philadelphia Orchestra.

Reference sources consulted:

Ardoin, John, editor. The Philadelphia Orchestra: A Century of Music. Temple University Press, 1999.

"History of The Philadelphia Orchestra." The Philadelphia Orchestra, September 2022. https://www.philorch.org/about-us/meet-your-orchestra/. Accessed August 1, 2023.

"History of the Philadelphia Orchestra." Philadelphia Orchestra Musicians, September 6, 2016. http://www.pomusicians.org/news/history-of-the-philadelphia-orchestra. Accessed August 1, 2023.

Wakin, Daniel J. "Details Emerge of an Orchestra's Bankruptcy Plea." The New York Times, April 20, 2011. https://www.nytimes.com/2011/04/21/arts/music/philadelphia-orchestra-papers-give-bankruptcy-details.html. Accessed August 1, 2023.

Wakin, Daniel J. "Philadelphia Orchestra Submits Reorganization Plan." The New York Times, May 23, 2012. https://www.nytimes.com/2012/05/24/arts/music/philadelphia-orchestra-submits-reorganization-plan.html. Accessed August 1, 2023.

Wister, Frances A. Twenty-Five Years of the Philadelphia Orchestra, 1900-1925. Published under the auspices of the Women's Committees for the Philadelphia Orchestra, 1925.

This portion of the collection comprises publicity, outreach and promotional material. These materials document the Orchestra's activities promoting its performances, broadcasts, recordings, tours and other activities, as well as its documentary efforts which include collecting and preserving concert programs, photography and scrapbooks.

To view access points for the entirety of the Gift of the Philadelphia Orchestra Association, see: Philadelphia Orchestra Association and Academy of Music Archives

This collection is not fully processed. While materials listed here have been processed and are available for research, a significant portion of the approximately 570 linear feet of the collection, labeled "unavailable," remains in process and cannot be consulted at this time. As soon as additional portions of the collection are completed they will be made available via additions to this finding aid. The last addition of completed materials occurred on September 20, 2024

The collection is arranged into 14 series. Series 13 is found here. Please see links below for the other available areas of the collection.

1. Organizational governance [Series 1-11 can be accessed here.]

2. Administrative records arranged chronologically

3. Financial management and accounting

4. Ticket sales and subscriptions, box office and patrons

5. Legal

6. Labor unions

7. Buildings, real estate, facilities and equipment

8. Tours, out-of-town performances and venues

9. Radio and television broadcasts, recordings and films (administrative files)

10. Organizations, companies and institutions external to The Philadelphia Orchestra Association

11. Studies, surveys, statistics, reports and research inquiries

12. Personnel files

13. Publicity, outreach and promotional material

14. Audiovisual recordings

The arrangement of different groups of materials varies. Most groups are arranged either alphabetically, chronologically by creation date, or chronologically by event date. When consulting files arranged by performance date, please note that full performance seasons commenced in the fall of one year and ended the spring of the next year. For example, a file relating to the 1950-1951 performance season is understood to have commenced in September 1950 and concluded in June 1951. Please see the Arrangement notes for specific areas of the collection for more detailed accounts of how they are organized.

Gift of The Philadelphia Orchestra Association, 2021

The Philadelphia Orchestra Association's staff have created and organized files in many different ways over a century of recordkeeping. Wherever collection materials possessed a discernible organizational logic or belonged to an obvious filing system, the original order has been maintained by the processor. Where no obvious order existed, the processor has imposed organizational order to facilitate access and use.

Publisher
University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts
Finding Aid Author
Anna Juliar
Access Restrictions

This collection is not fully processed. While materials listed here have been processed and are available for research, a significant portion of the collection, labeled "unavailable" remains in process and cannot be consulted at this time. As additional portions of the collection are completed they will be made available via additions to this finding aid. The last addition of completed materials occurred on September 20, 2024.

The majority of this collection is open for research use. However, access to some files is restricted per the gift agreement made between The Philadelphia Orchestra Association and Penn Libraries. Materials are restricted at the file level, and the year the restrictions will be lifted is included in the file titles.

Patrons wishing to access restricted material must request permission from The Philadelphia Orchestra Association, and provide written proof of the permission to Penn Libraries. Patrons should write to archives@philorch.org, and send permissions to kislak@pobox.upenn.edu along with their full name and contact information. Please note that this only applies to files that are Restricted. Material listed as Unavailable is not processed and therefore not accessible to any researcher.

Use Restrictions

Copyright restrictions may exist. For most library holdings, the Trustees of the University of Pennsylvania do not hold copyright. It is the responsibility of the requester to seek permission from the holder of the copyright to reproduce material from the Kislak Center for Special Collections, Rare Books and Manuscripts.

Collection Inventory

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Scope and Contents

This portion of the collection comprises publicity, outreach and promotional material. These materials document the Orchestra's activities promoting its performances, broadcasts, recordings, tours and other activities, as well as its documentary efforts which include collecting and preserving concert programs, photography and scrapbooks.

Arrangement

This series is divided into five groups: A) Public relations files and promotional material, B) Photographs, C) Programs, D) Scrapbooks, and E) Art and ephemera.

Arrangement

Files are arranged chronologically by creation date.

Scope and Contents

This group documents efforts the Orchestra made to promote its performances, events, recordings and broadcasts from the 1930s through the 2000s. Several groups of files include the correspondence of several of the Orchestra's public relations directors: Fred P. Fielding, Louis Hood and Judith Karp. Files in this group comprise promotional material such as news releases, press kits, pamphlets, flyers and booklets produced by the Orchestra. In addition, this series also documents various contracted public relations representatives and firms that the Orchestra hired to increase its visibility and promote its broadcasting activities.

Important productions and first performances by the Philadelphia Orchestra (1901-1930), list, 1931 April.
Box 137 Folder 17
Newspaper advertising, correspondence and ledger, 1933-1945.
Box 137 Folder 18
Publicity, public relations, promotions and advertising, correspondence with Alix Williamson, 1941 October 28-1945 May 18.
Box 9 Folder 21
Publicity, public relations, promotions and advertising, correspondence, 1944 February 17-1948 August 17.
Box 9 Folder 20
News releases, press books and correspondence regarding publicity and advertising (file of Fred P. Fielding, director of public relations), 1947-1948.
Box 137 Folder 19-20
"Symphony Tax Exemption Bill Needs Your Support," pamphlet, circa 1950.
Box 137 Folder 21
Historical essays and excerpts about the Orchestra (includes documents by Harl McDonald and Donald Engle), circa 1950s.
Box 137 Folder 22
Correspondence and related material about special events and fundraising, 1950-1951.
Box 137 Folder 23
William Morris Agency, Inc., letter regarding representation and promotion of the Orchestra for television and film performances, 1951 December 28.
Box 137 Folder 24
Letter to Newsweek music editor outlining Orchestra statistics on performances, tours, broadcasts and insurance (1920s-1950s), 1952 January 15.
Box 137 Folder 25
Compiled research (includes historical essays, articles, reports) and speech and broadcast scripts, 1953-1962.
Box 137 Folder 26
Correspondence, notes and forms regarding visiting groups and promotional presentations, 1955-1961, undated.
Box 137 Folder 27
"Philadelphia Orchestra" (Jerry Gaghan), booklet outlining Orchestra's history, 1956.
Box 137 Folder 28
Bus advertising order (O'Ryan and Batchelder, Inc.), 1959.
Box 137 Folder 29
Allen Sommers Associates, Inc., agreement and correspondence regarding public relations consultant services, 1959 February 26-1961 March 2.
Box 137 Folder 30
Marvin Josephson Associates (International Famous Agency), agreements and correspondence regarding representation and promotion of the Orchestra for television, 1960-1971.
Box 137 Folder 31
Membership campaigns, correspondence and related material regarding promotional material, events and products, 1960-1963.
Box 137 Folder 32
Correspondence regarding press about the organ at the Academy of Music (file of Louis Hood, director of public relations), 1960 May 20-September 8.
Box 137 Folder 33
Paid advertising, correspondence, orders and invoices from advertising firms, 1960 June 8-1963 June 10.
Box 137 Folder 34
Promotional flyers, announcements, schedules, programs, orders and notes, 1961-1964.
Box 137 Folder 35
W. S. Roberts, Inc., agreement and correspondence regarding representation and promotion of the Philadelphia Orchestra Transcription Service, 1961-1962.
Box 137 Folder 36
"The Philadelphia Orchestra, Eugene Ormandy, Music Director," booklet with essays regarding the Orchestra's history and activities, 1962.
Box 162 Folder 15
News releases regarding administrative and fundraising activities, 1967-1972.
Box 137 Folder 37
Public relations agencies, correspondence, resumes, interview summaries and pamphlets, 1967-1968.
Box 138 Folder 1
W. S. Roberts, Inc., news stories and correspondence promoting Orchestra, 1967 August-November.
Box 138 Folder 2
"Orchestra Notes" (Spring 1968), pamphlet, 1968.
Box 138 Folder 3
"The Philadelphia Orchestra Story - 1968: a series of articles reprinted from The Evening and Sunday Bulletin," booklet, 1968.
Box 138 Folder 4
News releases and correspondence regarding newsletters for subscribers, 1972.
Box 138 Folder 5
"The Spirit of '75: The 75th Anniversary Season of The Philadelphia Orchestra, Eugene Ormandy, Conductor," booklet, 1974.
Box 138 Folder 6
"The Philadelphia Orchestra 1977-78, News and Notes," pamphlet, 1978.
Box 138 Folder 7
"Man does not live by applause alone," pamphlet, circa 1980s.
Box 138 Folder 8
Edgar Vincent Associates, publicity representative contract and letter, 1980 December 18-23.
Box 138 Folder 9
Spiro and Associates, and M. L. Falcone (Mary Lou Falcone), correspondence regarding public relations, 1981 December 11-1982 November 19.
Box 138 Folder 10
Public relations, letters from Stephen Sell (executive director), 1982 November 29-December 27.
Box 138 Folder 11
Promotional material (1983-1984 season), announcements, pamphlets, flyers and schedules, 1983.
Box 138 Folder 12
Public relations, correspondence regarding press, Public Relations Committee, meetings and public relations firms (file of Judith Karp, director of public relations), 1983 January 26-1988 November 1.
Box 138 Folder 13
Promotional material (1984-1985 season), announcements, pamphlets, flyers and press kit, 1984-1985.
Box 138 Folder 14
News releases regarding performances, events and administration (1985-1986 season), 1985 August 21-October 28.
Box 138 Folder 15
Promotional material (1985-1986 season), announcements, pamphlets, flyers and press kit, 1985-1986.
Box 138 Folder 16
Press kit (1988-1989 season), 1988.
Box 138 Folder 17
Tune Up: A Journal for the Philadelphia Orchestra Listener, 1993 December.
Box 138 Folder 18
The Philadelphia Orchestra Education and Community Partnerships, promotional material for 2007-2008 season workshops, 2007.
Box 138 Folder 19
Photographs of Orchestra musicians pursuing hobbies for display, undated.
Box 138 Folder 20
B. Photographs [currently unavailable].
C. Programs [currently unavailable].
D. Scrapbooks [currently unavailable].
E. Art and ephemera [currently unavailable].

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