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This is a finding aid. It is a description of archival material held at the Philadelphia Museum of Art Archives. Unless otherwise noted, the materials described below are physically available in their reading room, and not digitally available through the web.
Overview and metadata sections
When Maria Gilliotti assumed the position of Development Director in 1982, the department was categorized under the "Programs and Supporting Services" division within the Museum's organizational structure. ("Corporate" and "Curatorial" were the other divisions). Gilliotti's staff that year included Terry Hoff as annual giving coordinator, Daphne Smith as major gifts coordinator, Susan Stuchlak as grants coordinator, and Carol Maloney as planned giving administrator. In 1989, Elizabeth S. Ketcham temporarily replaced Gilliotti as Acting Development Director, overseeing a smaller staff consisting of coordinators for an Associate Member program and for grants.
In 1990 the Museum made a significant change in its organizational structure, bringing Development once again under its corporate division and designating it as an administration office. Developmental activities were now administered by the Office of the Vice President for Development, with Alexandra Q. Aldridge joining the Museum as V.P. (Interestingly, the offices of Membership and Public Relations remained part of the Programs and Supporting Services division. In 1995, however, the Museum did establish an Office of Vice President for Marketing and Public Relations.) Aldridge's staff coordinated programs devoted to corporate partners, Associate museum members, grants, and annual giving. Over the next three years, additional personnel were hired to broaden and refine the Museum's development strategies, such as a campaign manager, writer and researcher, a foundation relations coordinator, and a communications/publications and telemarketing manager. By June 1994, the Development office grew to a staff of 17. (As a point of comparison, the Office of President and Director had 7.) That year, in addition to having personnel in charge of corporate, associate, and annual giving programs, a Deputy Director and a Director of Foundation and Grant Relations were added. Katharine Wilson Gotwals, who began in 1991 as a part-time campaign manager in Development, assumed the former position, and Linda Jacobs, who came to the Museum in 1992 to work on government grants, was promoted to the latter. In 1996, both Gotwals and Ketcham were named Deputy Directors. Gotwals left the following year; Ketcham continued through 1999. Also in 1997, Mimi B. Stein became Director of Donor Relations. Stein's tenure at the Museum began in 1991 as the part-time campaign researcher.
In 1998, the Museum once again reorganized its organizational structure. Development was once again operating as its own department, separate from Corporate offices, which now were designated as "Executive." "Curatorial" was the only other division, as the divisional title of "Programs and Supporting Services" was dropped. Aldridge continued to oversee the department as its Director, rather than Vice President. Development's necessity within the institution was now well established. The department had grown to a staff of 30, including a number of telemarketers. The following year, the Museum initiated a special development program, "Campaign 2001," naming Aldridge Executive Director of Development and the Campaign. Betty J. Marmon came on board as the department's Director. Aldridge remained at the Museum until 2002.
According to the Museum's Annual Report 2006, Betty J. Marmon, who came to the Museum in 1999, continues as the Director of Development. Matthew F. Singer is Senior Communications Officer. The 25-member department conducts four on-going programs; namely, Individual Giving, Corporate Relations, Foundation/Government Grants, and Development Services. There are four additional programs within "Individual Giving," and a director leads each. Kelly M. O'Brien is Director of Individual Giving, Edward H. Mills, Jr. is Director of Planned Giving, Ann Winkowski is Director of Stewardship and Major Gifts Officer, and Mimi B. is Director of Donor Relations. Warwick (Rick) S. Wheeler is Director of Corporate Relations, and the position of Director of Development Services remains open. Since the publication of the 2006 report, Susan Fisher has replaced Kirsten Mattson as Director of Foundation Relations.
The first five series to this record group pertain to some of the department's ongoing programs. Each focuses on a specific donor group; namely corporate partners, Associate museum members, annual contributors, "Friends" and "Young Friends," and planned (estate) giving. Most of the records in each series document special events and activities conducted by the department, such as private tours to special exhibitions, lectures, receptions and galas. The "Associates" series, which is the largest, also includes documentation of committee and annual meetings and member lists. The "Planned giving" series, which like the "Corporate partners" and "Annual contributors" series has limited documentation, consists primarily of published material, such as "Estate Planning Quarterly."
Files compiled by Johanna Hynes make up most of the "Miscellany" series, and include staff and donor photos, ephemera, press releases and other material. The series also includes a small am ount of documentation of special projects, such as holiday mailings and the Matching Gifts program. The department's publication "Developments" is the subject of Series 7. Produced seasonally, "Developments" highlights current and upcoming exhibitions, programs and major projects, and spotlights certain special supporters and donors of the Museum. The publication is mailed to all annual and other significant donors, which currently amounts to 15,000 recipients. The series consists of nearly 15-years of publishing documentation.
Another extensive series is "General department records," which covers a number of subjects, such as special exhibitions, special events policy, external affairs, gifts, collections at other institutions, interdepartmental activities, such as retreats, city reports, and outside publications. Correspondence and invoice transmittals comprise a substantial amount of documentation. There is also research material, 1990-1999, regarding prospective donors. Series 9 consists of the records generated by Alexandra Q. Aldridge, who served as Vice President of Development, when the office was under the aegis of Administration and as Director, when the office began operating as a separate department. Most of the material is Aldridge's correspondence with donors and with Museum staff. The last series consist of donor files, arranged alphabetically. It, like the Aldridge series, measures approximately 5 linear feet.
Folder-level inventories for all series, except "General department records," are available in the Archives.
For records produced primarily before 1982 (that is, before the establishment of an independent Development Department), see Development and Membership Department Records (collection code ADM). Additional material pertaining the department's acitivites after 1982 can be found in the Development (transitional) Department Records (colleciton code DM).
These materials were arranged and described by Susan Anderson and Bertha Adams. Funded by a grant from The Institute of Museum and Library Services.
- Philadelphia Museum of Art Archives
- Finding Aid Author
- Finding aid prepared by Susan Anderson and Bertha Adams
- Finding Aid Date
- Funded by a grant from The Institute of Museum and Library Services
- Access Restrictions
The collection is open for research. Access to folders containing personal and perspective donor information is at the discretion of the Archivisit. Access to institutional records less than 10 years old is also at the discretion of the Archivist.
- Use Restrictions
The Development Department Records are the physical property of the Philadelphia Museum of Art, Archives. The Museum holds literary rights only for material created by Museum personnel or given to the Museum with such rights specifically assigned. For all other material, literary rights, including copyright, belong to the authors or their legal heirs and assigns. Researchers are responsible for obtaining permission from rights holders for publication and for other purposes where stated.
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