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Historical Society of Pennsylvania trade cards collection
Notifications
Held at: Historical Society of Pennsylvania [Contact Us]1300 Locust Street, Philadelphia, PA, 19107
This is a finding aid. It is a description of archival material held at the Historical Society of Pennsylvania. Unless otherwise noted, the materials described below are physically available in their reading room, and not digitally available through the web.
Overview and metadata sections
Subject
- Advertising cards--United States
- Advertising--19th century
- Advertising--20th century
- Animals in advertising
- Animals--Pictorial works
- Birds--Pictorial works
- Caricatures and cartoons
- Centennial Exhibition (1876 : Philadelphia, Pa.)
- Children--Pictorial works
- Consumer goods--United States
- Ethnic attitudes--United States
- Flowers--Pictorial works
- Household supplies
- Idols and images
- Men--Pictorial works
- Racism in cartoons
- Ships--Pictorial works
- Stereotypes (Social psychology) in advertising
- Women--Pictorial works
- Publisher
- Historical Society of Pennsylvania
- Finding Aid Author
- Finding aid prepared by Willhem Echevarria.
- Sponsor
- Funding for the processing of this collection was provided by the Young Friends of HSP.
Collection Inventory
This series is arranged alphabetically by name of business or proprietor. Business types represented here include but are not limited to: clothing stores, perfumes, dyeing products, shoes, toys, games, service-oriented business, department stores, clocks and watches, soap, glassware, hair products, drugstores, medicines, sewing machines, food, restaurants, grocers, furniture, house furnishings and household appliances, hardware, textile fabrics and thread, footwear, jewelry, insurance, gardening, pottery, and tobacco. Among the names included in this portion of the collection are John Wanamaker, Partridge's & Richardson, J.P. Coats, Van Haagen Soap Manufacturing Co., Metropolitan Life Insurance Co., Blaylock & Blynn, Inc., Lautz Brothers & Co., and Strawbridge & Clothier.
Trade cards in this portion of the collection depict human figures, animals, flowers, boats and ships, and religious iconography. Most of these are stock cards and templates to be used in the advertising of commercial products.
This series contains trade cards and ephemera from firms and individuals visiting the Centennial International Exhibition of 1876. Most cards are from Philadelphia and New York.
This series contains items found loose while processing, items that do not belong to any of the categories or businesses in the alphabetical sequence, and several items previously classified and catalogued as “humorous” but now considered racially insensitive.