Record Source: University of Pennsylvania / Subject: Marketing research -- United States - Philadelphia Area Archives Search Results

Start Over Record Source University of Pennsylvania Subject Marketing research -- United States

Extent:: 4 cubic feet
Abstract:: Wroe Alderson was a nationally-known professor of marketing at the University of Pennsylvania's Wharton School of Finance and Commerce. The Wroe Alderson Papers document Alderson's career in marketing in both the private sector and in academia.

Held at: University of Pennsylvania: University Archives and Records Center [Contact Us]

Extent:: 0.08 linear feet (8 folders)
Abstract:: Herta Herzog was an Austrian social psychologist known for her contributions to mass media communication and qualitative market and motivation research. Her article "What Do We Really Know About Daytime Serial Listeners?" established the uses and gratifications approach in qualitative audience analysis, and she is credited with introducing a range of psychological methods to marketing research. Elizabeth Perse is Professor Emerita at the Department of Communication of the University of Delaware. This collection on Herta Herzog is primarily composed of written interactions between Perse and Herzog, which was used for Perse's biographical chapter on Herzog for Nancy Signorielli's Women of Communication.

Held at: University of Pennsylvania: Annenberg School for Communication Library Archives [Contact Us]

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