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Extent:

67.0 linear feet (67 containers)

Abstract:

The Philadelphia Museum of Art was founded in 1876, just after the close of the United States Centennial Celebration. While a Public Relations office has long been part of its organizational structure, the Museum did not designate a formal office of Marketing until 1994. That year's annual report noted for the first time a joint Marketing and Public Relations department operated by a staff of seven. The Marketing and Public Relations Department records houses photographs and documents created and used by the marketing team at the Philadelphia Museum of Art to promote exhibits, events and other activities of the Museum and its various departments. The records were used for external advertising as well as for publication in the Museum’s internally produced and distributed publications, like the annual report or the Bulletin . The collection dates from 1947 to 1999 (bulk: 1970-1995) and includes a wide array of materials, including photographs of events and featured works of art, press...(see more)

Held at: Philadelphia Museum of Art Archives [Contact Us]