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Wroe Alderson Papers, 1949-1966 (inclusive) 1957-1966 (bulk)

Extent:

4 cubic feet

Abstract:

Wroe Alderson was a nationally-known professor of marketing at the University of Pennsylvania's Wharton School of Finance and Commerce. The Wroe Alderson Papers document Alderson's career in marketing in both the private sector and in academia.

Held at: University of Pennsylvania: University Archives and Records Center [Contact Us]