Subject: Marketing--United States--History--20th century - Philadelphia Area Archives Search Results

Extent:: 22.0 linear feet (; 45 boxes, 11 volumes, 94 flat files)
Abstract:: This collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the corporate vice president. Yost's background included theater and lighting design. The collection includes papers and scrapbooks documenting public relations, advertising, special events, and store design and display. Also included are internal office memos, photographs of displays and their construction, architectural drawings and blue prints, news clippings, and many materials pertaining to the elaborate Christmas displays and light shows that were a tradition at Wanamaker's.

Held at: Historical Society of Pennsylvania [Contact Us]

Extent:: 3.5 linear foot
Abstract:: The Archives of Georgetown, Delaware, businesses is the gift of Milt Chaski, Jr., who acquired the material in one "odd lot" at an auction sale. The collection consists primarily of materials related to three prominent businesses that were active in Georgetown, Delaware, at the turn of and into the mid-twentieth century: J.W. Blizzard, Layton & Layton, and the Georgetown Gas Company.

Held at: University of Delaware Library Special Collections [Contact Us]

Extent:: 20 linear foot and 7 oversize box
Abstract:: GDA Companies, Inc., was a corporate communications and design business formed by Richard and Karin Florschutz and based in Wilmington, Delaware. It grew out of Graphic Design Associates, Inc., which was founded by the couple in 1979. GDA Companies records comprises administrative and organizational files as well as numerous design samples created by the organization for largely Delaware-based businesses, including multiple, large pharmaceutical enterprises, between 1979 and 2000. The collection also includes pre-GDA Richard Florschutz design work, art, and ephemera, dating circa 1969-1979.

Held at: University of Delaware Library Special Collections [Contact Us]

Search