Search

Start Over Subject Fashion--United States--History--20th century

Main content

Frederick M. Yost collection on John Wanamaker's department store publicity, 1949-1980 (bulk) 1863-1984 (inclusive)

Extent:
22.0 linear feet (; 45 boxes, 11 volumes, 94 flat files)
Abstract:
This collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the corporate vice president. Yost's background included theater and lighting design. The collection includes papers and scrapbooks documenting public relations, advertising, special events, and store design and display. Also included are internal office memos, photographs of displays and their construction, architectural drawings and blue prints, news clippings, and many materials pertaining to the elaborate Christmas displays and light shows that were a tradition at Wanamaker's.

Held at: Historical Society of Pennsylvania [Contact Us]

Main content

Men's fashion illustration plates, 1887-1931 (inclusive)

Extent:
122 item
Abstract:
This collection of men's fashion illustration plates contains 122 lithograph and chromolithograph plates issued in New York by Jno. J. Mitchell Co., Tailors' Fashion Publishing Co., The New York Herald of Fashion Co., Butterick Publishing Co., and West Publishing Co., between 1887 and 1931. Fashion illustration plates were large-format, detailed illustrations used by tailors in consultation with clients regarding the fine details of made-to-order clothing. Many of the plates also prescribe appropriate social settings for the attire, as well as supply suggestions for accessories.

Held at: University of Delaware Library Special Collections [Contact Us]