Search

Start Over Subject Advertising--United States--History--20th century

Main content

GDA Companies, Inc., records, approximately 1969-2000 (inclusive)

Extent:
20 linear foot and 7 oversize box
Abstract:
GDA Companies, Inc., was a corporate communications and design business formed by Richard and Karin Florschutz and based in Wilmington, Delaware. It grew out of Graphic Design Associates, Inc., which was founded by the couple in 1979. GDA Companies records comprises administrative and organizational files as well as numerous design samples created by the organization for largely Delaware-based businesses, including multiple, large pharmaceutical enterprises, between 1979 and 2000. The collection also includes pre-GDA Richard Florschutz design work, art, and ephemera, dating circa 1969-1979.

Held at: University of Delaware Library Special Collections [Contact Us]

Main content

Newark Publishing Co. records, 1936-1981 (inclusive) 1971-1981 (bulk)

Extent:
33 linear foot (41 boxes) and 8 oversize box
Abstract:
Newark Publishing Co. was a Newark, Delaware, printing business established in the mid-20th century and was owned and operated by William H. Durham from circa 1967 to 1981. Newark Publishing Co. records comprises over 3000 job printing files created by the press for largely Newark, Delaware-based businesses between 1963 and 1981. The collection also includes administrative and financial records of the company and its precursor, the Newark Post weekly newspaper, from 1936-1981.

Held at: University of Delaware Library Special Collections [Contact Us]

Main content

Scrapbook of automobiles, 1936-1954 (inclusive) 1950-1954 (bulk)

Extent:
1 volume (48 pages)
Abstract:
This single volume scrapbook contains advertisements for automobiles, as clipped from magazines published during the 1950s, particularly the Saturday Evening Post, plus an occasional newspaper clipping.

Held at: University of Delaware Library Special Collections [Contact Us]

Main content

Frederick M. Yost collection on John Wanamaker's department store publicity, 1949-1980 (bulk) 1863-1984 (inclusive)

Extent:
22.0 linear feet (; 45 boxes, 11 volumes, 94 flat files)
Abstract:
This collection chronicles several decades of displays and promotions at John Wanamaker's department store, much of it under the supervision of Frederick M. Yost. Yost began working at Wanamaker's in 1948. From 1952 to 1965 he was in charge of sales promotions, and in 1965 became the corporate vice president. Yost's background included theater and lighting design. The collection includes papers and scrapbooks documenting public relations, advertising, special events, and store design and display. Also included are internal office memos, photographs of displays and their construction, architectural drawings and blue prints, news clippings, and many materials pertaining to the elaborate Christmas displays and light shows that were a tradition at Wanamaker's.

Held at: Historical Society of Pennsylvania [Contact Us]

Limit your search

more »

more »

more »

more »

Current results range from 1863 to 2000

View larger »