Call Number:

Item 0009

Repository:

University of Delaware Library Special Collections

Extent:

1 volume (48 pages)

Language:

English

Preferred Citation:

MSS 0093, Item 0009, Scrapbook of automobiles, Special Collections, University of Delaware Library, Newark, Delaware.

Date:

1936-1954 (inclusive) and 1950-1954 (bulk)

Creator:

Creator unknown

Form:

Advertisements and Scrapbooks

Abstract:

This single volume scrapbook contains advertisements for automobiles, as clipped from magazines published during the 1950s, particularly the Saturday Evening Post, plus an occasional newspaper clipping.

This scrapbook was created by an unknown individual, probably during the mid-1950s.

Information derived from the scrapbook.

Created by an unknown individual, this scrapbook contains advertisements for automobiles clipped from magazines published during the 1950s, particularly the

The advertisements cover a wide range of new model domestic and foreign makes of automobiles, including obsolete companies such as Kaiser Automobile, Studebaker Automobile, Nash Motors, Packard, Stutz, and DeSoto. Some of the advertisements feature images and information about antique cars, while others depict unique foreign vehicles such as the Isetta and Veedol. A 1952 advertisement chronicles the history of Studebaker Automobile as the corporation celebrated its one-hundreth anniversary.

Although most of the advertisements are sponsored by automobile companies, some are courtesy of companies which manufacture automotive products, such as the Goodyear Tire & Rubber Company and Gulf Oil Corporation.

The images and text in this scrapbook provide a historical record of new automobiles during the 1950s, as well as a glimpse of American advertising during the period.