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Farm journal advertising files
Notifications
Held at: Temple University Libraries Special Collections Research Center [Contact Us]1210 Polett Walk, Philadelphia, PA, 19122
This is a finding aid. It is a description of archival material held at the Temple University Libraries Special Collections Research Center. Unless otherwise noted, the materials described below are physically available in their reading room, and not digitally available through the web.
Overview and metadata sections
Philadelphia-based Farm Journal was established in 1877 by Wilmer Atkinson. Throughout its history it has been known for its innovative publishing and advertising techniques. At its peak, the publication had a circulation of almost 3.7 million.
This collection consists of company files of the Advertising and Production Departments of Farm Journal magazine. The materials date from the 1940s to the early 1970s. Included are: internal correspondence and correspondence with advertisers; production reports and statistics; advertising surveys, reports, and statistics; "job jackets" containing order information, production specifications, and proof copies of printing jobs; purchase orders and contracts for advertisements; coupon commission reports; promotion samples for Farm Journal and some of the magazine's advertisers, including posters, cards, pamphlets; subscription and renewal data; annual reports; audits; scrapbooks of Farm Journal publicity materials, press clippings, and "house ads" from trade magazines; a copies of the journal and special editions.
An inventory is available in the repository.
- Publisher
- Temple University Libraries Special Collections Research Center
- Finding Aid Date
- 2012
- Sponsor
- This collection-level EAD record is a product of the Philadelphia Area Consortium of Special Collections Libraries (PACSCL) Consortial Survey Initiative, which was funded by the Andrew W. Mellon Foundation.
- Access Restrictions
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The collection is open for research.