Call Number:

19

Repository:

Philadelphia History Museum

Extent:

20.0 linear feet

Language:

English

Date:

circa 1929-1964

Creator:

Dé Lardi, Alfred A.

Abstract:

Alfred Arthur Dé Lardi (1900-1993) was a photographer well known for his work in color photography. At times he worked for the Philadelphia Inquirer, the travel magazine Holiday, and companies including Sun Oil Company, the Pennsylvania Railroad, Philadelphia Electric Company, and Radio Corporation of America. The Alfred A. Dé Lardi negatives and photographs, circa 1929-1964, consist primarily of a vast number of negatives produced by Dé Lardi throughout the course of his long career, as well as a large number of prints. Images include some commissioned by clients or employers (many used for publicity and advertising), some he produced to sell or use in his exhibitions, and some were used for other purposes. The geographic area covered in most of the images is primarily the Philadelphia area and New Jersey, but a number of other locations including the East Coast of the United States, Tennessee, Arizona, and Texas are represented as well.

Alfred Arthur Dé Lardi (1900-1993) was a photographer well known for his work in color photography. He was born in Johannesburg, South Africa in 1900 and came to the United States in 1915. Having initially settled in Houston, Texas, by the mid-1920s, Dé Lardi's family had moved to Philadelphia, Pennsylvania.

In Philadelphia, Dé Lardi worked for the Philadelphia Inquirer (1926 until the mid 1940s), travel magazine Holiday, and, later, Sun Oil Company, the Pennsylvania Railroad, Philadelphia Electric Company, and Radio Corporation of America.

Dé Lardi wrote several books and taught on the subject of photography; he also served as judge in many photography salons. He was involved with several photography organizations: an associate in the Oval Table Society, an honorary member of the Daguerre Society, and a fellow in the Royal Photographic Society. Dé Lardi was honored with many national awards, particularly for his color work in the 1940s.

Dé Lardi married Dorothy Miller and they had two children, Janice and Yvonne. He passed away in 1993.

Bibliography:

"Alfred A. De'lardi." Orlando Sentinel, July 14, 1993. Accessed October 22, 2014. http://articles.orlandosentinel.com/1993-07-14/news/9307140228_1_pennsylvania-railroad-inquirer-national-awards.

"Camera Prizes to Be Awarded." Harrisburg Telegraph, May 8, 1939. Accessed October 22, 2014. http://www.newspapers.com/newspage/43358057/.

This collection consists of a vast number of negatives produced by Dé Lardi throughout the course of his long career, as well as a large number of prints.

Images, circa 1929-1964, include some commissioned by clients or employers (many used for publicity and advertising), some he produced to sell or use in his exhibitions, and some were produced for other purposes. Although there are several images produced for clients including Radio Corporation of America (RCA) and the Philadelphia Electric Company (PECO), a larger number of images relate to the Pennsylvania Railroad (PRR) and Sun Oil Company (Sunoco). Workers, laboratories, machinery, and other aspects of Sunoco's operations throughout various locations in Pennsylvania, West Virginia, and other states are depicted. Similar subjects are captured for other corporate clients. Other images in the collection depict the Philadelphia Airport; the Benjamin Franklin Bridge; colleges and universities, many in the Philadelphia area, but ranging in location from Maine to Tennessee; exteriors and interiors of buildings such as churches, public libraries, businesses, and residential homes; city scenes in Philadelphia and elsewhere; people in candid and portrait positions; groups such as school baseball teams and school classes; travel and tourist scenes in a variety of locations; and other subjects. Although the geographic location covered in most of the images is primarily the Philadelphia area and New Jersey, a number of other locations including Arizona and Texas are represented as well.

A large set of negatives in the collection are organized by client in alphabetical order with contact name, date, and the organization's location. Other negatives are grouped by subject. Most of the negatives are labeled, and there is at least one glass plate negative. A small number of other materials are in the collection including World War II ration books and coupons for Dé Lardi and his family, calendars and other items produced by Dé Lardi as examples of his work, and other items.

A partial item-level inventory, covering the photographic prints, some negatives and other materials, is available on-site.